A.L.E.X.
Area · enquiries and customers

Client flow: from the first enquiry to the payment

We put together the whole path: the ad, the page, the call or the form, taking the enquiry in, sorting it and counting what of it turned into money. We answer for the path, not for the pieces.

What is in this section
  • →The first stepone channel
  • →Ad budgetyour own account
  • →Enquiry criteriaagreed up front
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Who it fits

When people come to us with this

The four conversations people most often arrive with.

Enquiries exist, a picture does not

They arrive in email, in a messenger and by phone, and nobody brings them together. "Where did this customer come from" has no answer.

You bought enquiries and argued about quality

Half of them turned out to be the wrong people, and that became clear after the invoice. The argument happened where nothing had been agreed in writing.

Calls are not counted at all

Reports show forms only, while half the people phone. Advertising that brings calls looks unprofitable simply because its result is never counted.

Money goes out, decisions have nothing to stand on

The budget is spent daily, the report comes monthly and speaks in clicks. What to switch off and where to add is anyone’s guess.

Outcome

What stays with you afterwards

Every enquiry gets a source

A form, a call or a message arrives tagged: which channel, which ad, which page. The tag cannot be added afterwards.

A clear picture through to payment

Not just how many enquiries there were, but what became a conversation, a deal and money — in the figures you recognise yourself.

The terms are written down before the work

What counts as a qualified enquiry, what a duplicate is, what a reject is and how disputes are handled. That sheet stays with you.

How the work goes

A clear order, no surprises

1 · A conversation and a count

Half an hour about your work: where enquiries come from today, how many there are, who answers them and what counts as a good customer. No access to your systems is needed at this step.

2 · A picture, and one channel

We show what happens to enquiries today and pick where to start: one channel and one way of counting. The picture stays with you either way.

3 · Switch on and count

We turn the channel on, set up intake and source tags, and then look at the numbers with you every week: what works, what we switch off, where the money moves.

The figure is named in a quote for your task, once it is clear which channels we switch on, how many enquiries you get today and who answers them. There is no price list here on purpose: every niche has its own cost per enquiry and its own deal size, and an "average price" means averaged work.

Evidence

Look at the work, not at the words

Figures of our own work, not a promise about yours. Under each one is its source and the period of the export: they are counted by code at build time, not written by the author of the text.

61enquiries the platform took for one partner in its first week
24of them filtered out by the platform as spam and duplicates
—business lines running at the same time

preparing data…

Every figure is exported from the agency logs by code at build time, not typed in by hand. Periods: 61 — 4–9 August 2026; 24 — 4–9 August 2026.

Where the figures come from
  • business lines running at the same time

    How many different businesses the agency runs at once. A line counts if it has at least three tasks in the log; internal test runs do not count.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

We run our own enquiry flow ourselves: intake, source tagging, filtering of duplicates and spam, sorting and counting of payments all happen on our own platform — the same one the agency partners use.

Campaign pages are built by our own pipeline: this site and the live landing pages of our projects come from it.

We review performance weekly, and on our own campaigns too, not only on client ones.

We build this out for you

Working inside your systems — access, your CRM, your telephony, your ad accounts — is what we build out for each client. That is why the first step is a small one: one channel and a clear count.

We run this with a partner

Photo and video shoots, design work and platforms that require their own accreditation we run with specialist contractors; our job is to pick them, connect them to the whole picture and answer to you for the timing.

Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".

Questions

What people usually ask

Do you sell enquiries by the piece?
No. We do not trade in contacts and do not resell lists: we build the flow inside your own systems, so enquiries come straight to you and stay yours. Why we work this way is set out on the "buy or grow" page.
Whose ad budget and whose account?
Yours. You pay the platform directly and see the spend at any moment. Our part is the work: channels, pages, intake and counting the result.
Where do we start if there is no advertising at all yet?
With a conversation and a count: how many enquiries arrive today and from where. Even with no advertising there usually are some — maps, word of mouth, an old customer list. First we stop losing them, then we add channels.
How many enquiries do you promise?
None. Promising a number without seeing your niche, your prices and your competition means guessing. At the diagnostic we work out what is realistic in your case and say plainly if the picture is a poor one.
Enquiry

Let us look at your task

Half an hour about where your customers come from — no access to your systems and no commitments.

We call back during working hours. Company details are optional — if you give them, we read the open registries first and come to the conversation prepared.