A.L.E.X.
Work in this area · channels and counting

Enquiries done for you: channels, intake and counting

We switch on the channels people come to you through, bring every enquiry into one place with a source tag and count them the same way — every week, not once a quarter.

What you get
  • →We startwith one channel
  • →Source tagon every enquiry
  • →Review of the numbersonce a week
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Outcome

What stays with you afterwards

One place instead of five

Enquiries from every channel we switch on arrive in one inbox, tagged with their source and a time to answer. You can see who answered, when and what.

One way of counting

Channels are counted the same way, so the numbers can be compared: this one brought that many enquiries, that one brought this many. No manual recount.

A list of channels, not a promise

After the review you hold a list: what we switch on now, what comes later and why. It stays with you and works with us or without us.

Who it fits

When people come to us with this

Who needs this piece of work before the others.

Enquiries arrive in five different places

Email, the website form, the phone, a messenger, maps. Each lives its own life, there is no common table, and half the questions start with "did you see that one?".

Channels were switched on but never counted

There was advertising, there is a maps listing, a page is live — and nobody can say which of them brought customers.

The answer comes the next morning

The enquiry sat overnight because nobody owned the response time. By morning the customer had written to your neighbours.

The agency report does not match yours

Plenty of clicks in the report, few enquiries in your notebook. The argument is not about conclusions but about who counted what and how.

How the work goes

A clear order, no surprises

1 · A conversation and a count

Half an hour about your work: where enquiries come from today, how many there are, who answers them and what counts as a good customer. No access to your systems is needed at this step.

2 · A picture, and one channel

We show what happens to enquiries today and pick where to start: one channel and one way of counting. The picture stays with you either way.

3 · Switch on and count

We turn the channel on, set up intake and source tags, and then look at the numbers with you every week: what works, what we switch off, where the money moves.

The figure is named in a quote for your task, once it is clear which channels we switch on, how many enquiries you get today and who answers them. There is no price list here on purpose: every niche has its own cost per enquiry and its own deal size, and an "average price" means averaged work.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

Intake, source tagging and the filtering of duplicates and spam run on our own platform — the same one the agency partners use, and on our own flow of enquiries.

Campaign pages come from our own pipeline; maps listings and website forms we set up ourselves.

The weekly review of the numbers is part of the work, not an extra service charged separately.

We build this out for you

If enquiries have to land in your CRM, we build that connection out for your particular system. Bringing messages from email and messengers into one inbox is covered on the automation page. Here we decide which channels to switch on and how the result is counted.

We run this with a partner

Photo and video shoots for ads, and platforms that require their own accreditation, we run with contractors — but we answer to you for the timing and the result ourselves.

Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".

Questions

What people usually ask

What if we already have a CRM?
All the better: enquiries will land in it and the source tag will arrive with them. You do not need to change your CRM for our work, and we will not propose replacing it first.
Do you count phone calls?
Yes, but that is a separate piece of work: for a call to have a source, call tracking has to be in place. How it works is on the call source page.
What if a channel does not work?
We switch it off and say so out loud at the next review. A channel that does not bring enquiries at your price is a measurement result, not a reason to keep spending.
How many channels should we start with?
One. Starting with several looks cheaper and costs more: with five channels running you cannot tell which one worked, and you end up switching things off blindly.
Enquiry

Let us look at your task

Half an hour about where your customers come from — no access to your systems and no commitments.

We call back during working hours. Company details are optional — if you give them, we read the open registries first and come to the conversation prepared.