What stays with you afterwards
One screen instead of three exports
Spend, enquiries and payments are joined and refresh themselves. You can look any day instead of waiting for month end.
You see which channel reaches money
One brings many enquiries and few deals, another the opposite. Those are different decisions, and you can only take them once you see it.
The cost of a customer, not of a click
We count what a paying customer costs, not what a visit costs. The figure itself is taken apart on the cost per enquiry page.
When people come to us with this
Who needs this picture first.
"Advertising works" — how much it brought is unknown
The report talks about impressions and clicks. "How much of that became money" has gone unanswered for three months.
Reconciliation takes two days
At month end somebody moves exports into a spreadsheet by hand, and the figures still disagree with the bank.
Several channels, one decision
One budget, five channels, and all of them look equally useful — until they are counted through to payment.
A long sale
Weeks pass between the enquiry and the money. By the time it is paid nobody remembers where that customer came from.
A clear order, no surprises
1 · A conversation and a count
Half an hour about your work: where enquiries come from today, how many there are, who answers them and what counts as a good customer. No access to your systems is needed at this step.
2 · A picture, and one channel
We show what happens to enquiries today and pick where to start: one channel and one way of counting. The picture stays with you either way.
3 · Switch on and count
We turn the channel on, set up intake and source tags, and then look at the numbers with you every week: what works, what we switch off, where the money moves.
The figure is named in a quote for your task, once it is clear which channels we switch on, how many enquiries you get today and who answers them. There is no price list here on purpose: every niche has its own cost per enquiry and its own deal size, and an "average price" means averaged work.
What we do ourselves and what we do with partners
We do this ourselves
We join spend, enquiries and payments with our own tools — the same ones that run our own enquiry ledger and partner settlements.
We set source tags so that they cannot be applied afterwards: that is a condition of honest counting, not a decoration.
We build this out for you
How payments get into the picture is built out for you: for some it is a CRM, for others a bank export, for others a manual tick. We start from what exists and do not demand that a system be "implemented" first.
We run this with a partner
Where the accounting side is involved — reconciling payments, closing documents — it is run by our own bookkeeping line or by a specialist contractor; the contract names the contractor honestly.
Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".
What people usually ask
Do we have to change our CRM for this?
What if payments are recorded in a notebook?
What is end-to-end analytics?
How long until the first honest picture?
Let us look at your task
Half an hour about where your customers come from — no access to your systems and no commitments.
We call back during working hours. Company details are optional — if you give them, we read the open registries first and come to the conversation prepared.