A.L.E.X.
Service · accounting and bookkeeping

See what the business actually earns

Books you can steer by: profit per line of business, cash as of today, a short report to the owner. This is not statutory accounting — that answers to the state, this answers to you.

What you get
  • →Profitby line of business
  • →Cashas of today
  • →The reportone page, regularly
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Outcome

What stays with you afterwards

Profit per line of business

Counted not "for the company as a whole" but by line, by person, by client — the way you actually make decisions.

Cash now and cash ahead

How much there is, how much is coming in and going out. A cash gap is visible before it happens.

A report people read

One page in plain language, regularly. Not a forty-page spreadsheet opened once a year.

Who it fits

When people come to us with this

People start management accounts not out of love for spreadsheets but out of one of these conversations.

You do not know what earns

Revenue is there, the money runs out. It often turns out the most troublesome line brings in the least — but you can only see that by counting it separately.

Cash gaps arrive without warning

There was money, then there was none, and nothing to pay with. A gap stops being a surprise exactly when you start seeing it in advance.

It is all in one spreadsheet, and it fell behind

While the spreadsheet is kept up and decisions are made from it, it works. We come in where it has stopped keeping up.

Partners keep asking for numbers

And every time it is a small operation. A regular report removes the question and disciplines the conversation at the same time.

How the work goes

A clear order, no surprises

1 · A conversation

Half an hour about your business: what you do, which tax regime you are on, who keeps the books today and where exactly it hurts. Without this any review turns into a form.

2 · The review

We look at what is actually there: documents, the ledger, the deadlines, the loose ends. You get the picture and an order of work — what we take on at once, what gets fixed along the way, what the partner accountant handles.

3 · The work and a short summary

We work through the order, and once a period you get a short summary in plain words: what was done, what is coming, what looks odd. Not "all fine" but a list.

The figure is named in a quote for your task, once it is clear how many documents come in per month, which tax regime you are on and what state the books are in. There is no price list here on purpose: a "from" figure without the scope behind it is bait rather than a price, and you cannot compare two offers by it.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

The management side of our own platform is live: recording operations, cuts by line of business, regular reports to the owner. We steer by these numbers ourselves.

The conversation about WHAT to count. Half the value of management accounts appears at this step: until it is settled what a "line of business" and what "profit" mean in your case, any table will be arguable.

We build this out for you

Connecting your data sources — bank, till, CRM, accounting software — depends on what they are: sometimes a day of work, sometimes a month. We name the time after the review.

We run this with a partner

The statutory side — the books, taxes, filings — runs together with the partner accountant; management accounts do not replace it and cannot.

We do not provide audit assurance over the accounts: it is a licensed activity.

The bookkeeping itself is done by our partner accountant, and we say so plainly rather than hiding it in a footnote. We remain your single point of contact: we pick the person, set the task, watch the deadlines and answer to you for the result. The contract names the performer honestly — no "we do everything in-house".

Questions

What people usually ask

Is this not the same as bookkeeping?
No. Statutory accounts answer to the state, management accounts answer to you. The rules, the deadlines and even the meaning of the word "profit" differ, and confusing them is expensive.
Everything is in a spreadsheet. Is that bad?
Not necessarily. If the spreadsheet is kept up and decisions are made from it, it works. We come in where it stopped keeping pace, or where one person holds it in their head.
Where does the data come from?
From your own sources: bank, till, accounting software, your own records. What connects quickly and what needs work we say after reviewing what they are.
Can we take this without the bookkeeping?
Yes, they are different jobs. Management accounts can run while the books stay with your own specialist.
Enquiry

Let us look at your task

Tell us about the business: what you do, which tax regime you are on, who keeps the books today and what you want to change. We answer during working hours and say where it is honest to start in your case.

We call back during working hours. No figures, statements or documents are needed at this step — words are enough for the first conversation. The company field is optional; if you fill it in, we look up the public records beforehand and come prepared.