What stays with you afterwards
A breakdown of the four models
By positions — breaks when the contractor picks the keywords: what gets to the top is what is easier, not what sells. By traffic — breaks when the number of visitors grows and the number of enquiries does not. By enquiries — breaks on the argument about whose enquiry it was and whether it was real. By scope of work — breaks when the work goes on and nobody checks what for.
Questions for the contractor
Who picks the keywords and can they be changed. What counts as the result and how it is measured. What stays with you if you part ways. Who pays for third-party services and whose accounts everything lives in.
How we count
We fix the scope of work and show what was done as a list with page addresses, and beside it the movement in the numbers you can check yourself. Positions we show as an observation, not as an obligation: we cannot steer somebody else’s algorithm.
When people come to us with this
This page is for two conversations.
You are choosing a contractor
The offers look alike, the figures differ, and it is unclear what to compare. What to compare is not the sum but what is written down as the result.
You have paid before and never understood what for
Reports arrived, money went out, and nobody can say what changed. That means the result was never named in a checkable way.
A clear order, no surprises
1 · A conversation
Half an hour about your business: who buys, what they ask before buying, where they come from today. Without this the demand study turns into a list of words.
2 · The study
We look at what your customers search for and what your site offers that demand. You get the picture and an order of work: what comes first, what comes second and why.
3 · The work and the report
We work through the order and every month show what was done and what moved in the numbers. Not "work is in progress" but a list with page addresses.
The figure is named in a quote for your task, once it is clear what state the site is in, how many pages it has and what was done before us. There is no price list here on purpose: in search work an "average price" means averaged work, and you pay for yours.
What we do ourselves and what we do with partners
We do this ourselves
The market study this page grew from we do by machine from live data: contractors’ sites are taken apart along identical axes, not "by eye".
We keep our own report in exactly the shape we recommend here: a list of what was done with addresses and a checkable movement in the numbers.
We build this out for you
End-to-end analytics down to the deal and the money — the core exists; the link to your accounting system we build out for the task and name the timing before we start.
Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".
What people usually ask
Why do you not work for positions?
What about enquiries?
What if there is no result?
Why are there no prices on the site?
Let us look at your task
Tell us about the site and the business — what customers come with and what you want to change. We answer during working hours and say where it is honest to start in your case.
We call back during working hours. The company field is optional — if you fill it in, we look up the public records beforehand and come to the conversation prepared.