A.L.E.X.
Service · search promotion

Site optimisation: putting in order what search actually sees

Addresses, headings, speed, the phone view, duplicates, structured data and the section structure — in order, starting with what hurts most.

What you get
  • →Order of workfrom the strong obstacles down
  • →The changesstay in your site
  • →The reporta list with addresses
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Outcome

What stays with you afterwards

A working technical groundwork

Clear addresses, honest headings, a sitemap, structured data, no duplicates. This is not a one-month service, it is a state of the site.

Speed and the phone view

We fix what actually slows things down for your visitors, not what a third-party meter paints red.

A list of what was done, with addresses

Every change can be opened and looked at. The same list stays with your developer if they go on alone.

Who it fits

When people come to us with this

Four cases where a site is worth putting in order.

The site was built without search in mind

Beautiful, comfortable — and opaque to search robots. This is fixed once and then works by itself.

You moved to a new platform

Addresses changed, the old ones lead nowhere, the weight the pages had built up is lost. We work out what to bring back with redirects and what to rewrite.

There are many pages and nobody knows which

A catalogue, a blog, filters — and dozens of almost identical addresses. In such a heap search picks something you would not have picked.

It opens slowly on a phone

Most people arrive from a phone, and that is where they are lost. We look at what actually slows it down and remove it one thing at a time, rather than "optimising everything".

How the work goes

A clear order, no surprises

1 · A conversation

Half an hour about your business: who buys, what they ask before buying, where they come from today. Without this the demand study turns into a list of words.

2 · The study

We look at what your customers search for and what your site offers that demand. You get the picture and an order of work: what comes first, what comes second and why.

3 · The work and the report

We work through the order and every month show what was done and what moved in the numbers. Not "work is in progress" but a list with page addresses.

The figure is named in a quote for your task, once it is clear what state the site is in, how many pages it has and what was done before us. There is no price list here on purpose: in search work an "average price" means averaged work, and you pay for yours.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

Technical groundwork, addresses, sitemap, structured data and speed are the working mechanisms of this very site: our page build, sitemap check and language watch are all machine-run and were tried out on ourselves first.

We make the changes in templates and markup ourselves where we have access to the site; where we do not, we write the task so that your developer can carry it out without us.

We build this out for you

Work with heavy bespoke systems and large catalogues we build out together with your developers — and name the timing before we start.

Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".

Questions

What people usually ask

Do you change the site yourselves or hand over tasks?
Whichever suits you. With access we make the changes and show what moved; without it we write a task any developer can carry out.
Will you break something?
We work one change at a time and with a way back. Large things — moving addresses, changing the structure — are described first and done second.
How long will it take?
It depends on what the site check found. We name the timing for each piece after the study — before it, any figure would be invented.
Will this bring growth in search?
Optimisation removes obstacles but does not create demand. If your site has no pages for the demand that exists, the next step is pages written for real demand.
Enquiry

Let us look at your task

Tell us about the site and the business — what customers come with and what you want to change. We answer during working hours and say where it is honest to start in your case.

We call back during working hours. The company field is optional — if you fill it in, we look up the public records beforehand and come to the conversation prepared.