A.L.E.X.
Service · search promotion

A check of the site: what holds it back in search

We look at the site the way search and a person do, and hand you the obstacles in order: what to fix first, what second, and what can be left alone.

What you get
  • →What we look attechnique, structure, demand
  • →What you geta list with addresses
  • →Who fixes itwe do, or your developer
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Outcome

What stays with you afterwards

The obstacles in order

Not "68 errors" from an automatic scanner but a list gone through by a person: what hurts a lot, what hurts a little, and what the scanner calls an error in vain.

Addresses where the problem is visible

Every point comes with a page you can open and see for yourself. A point without an address does not go into the report.

An order of work

What comes first, what second and what depends on what. You can take this list to your own developer — it is not tied to us.

Who it fits

When people come to us with this

A check is not always needed — here is when it fits.

The site was built long ago and nobody knows its state

One team built it, another changed it, there are no notes. We work out what lives there now and what of it keeps search from showing you.

The contractor has left

Work was going on, reports arrived, and what actually landed on the site is a question. We look at the site, not at the reports: the traces of work are in pages.

You are about to invest in promotion

Before paying for months of work it helps to know what you will run into. Sometimes half the trouble is a one-off fix that costs less than a month of retainer.

The site moved or changed platform

A move often loses addresses and with them the weight the pages had built up. This is visible at once and the sooner it is noticed the easier it heals.

How the work goes

A clear order, no surprises

1 · A conversation

Half an hour about your business: who buys, what they ask before buying, where they come from today. Without this the demand study turns into a list of words.

2 · The study

We look at what your customers search for and what your site offers that demand. You get the picture and an order of work: what comes first, what comes second and why.

3 · The work and the report

We work through the order and every month show what was done and what moved in the numbers. Not "work is in progress" but a list with page addresses.

The figure is named in a quote for your task, once it is clear what state the site is in, how many pages it has and what was done before us. There is no price list here on purpose: in search work an "average price" means averaged work, and you pay for yours.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

The technical crawl — addresses, headings, speed, the phone view, duplicates and structured data — with our own mechanisms, the same ones that watch this site.

Matching the structure against live demand is done by our own research engine: you see not only "what is wrong on the site" but "what there is no page for at all".

We build this out for you

A deep review of code and load on large portals we build out for the task together with your developers, and name the timing before we start.

Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".

Questions

What people usually ask

What goes into the report?
Obstacles with addresses and an order of work, gaps in the structure against live demand, and a short conclusion: where it is honest to start. No list saying "we recommend improving everything".
Will you fix it all yourselves?
We can, or your developer can — the list is written so that anyone can follow it. What we take on is decided after the check, not before.
Do you need access to the site?
For the main part, no: public pages are enough. Access to the analytics and the admin panel lets us see more, but we work without it too.
And after that?
Then comes optimising the site along the same list, if you decide to take it. The check does not depend on it and is sold separately.
Enquiry

Let us look at your task

Tell us about the site and the business — what customers come with and what you want to change. We answer during working hours and say where it is honest to start in your case.

We call back during working hours. The company field is optional — if you fill it in, we look up the public records beforehand and come to the conversation prepared.