What stays with you afterwards
A topic map from live data
Not "ideas for a blog" but a list of what is asked in your niche and how, with numbers. It stays with you and serves any channel, from the site to a mailing.
Pages people came for
Each answers one human question and ends with a clear next step. Length is not the point; whether the question is closed is.
Your own voice, not a robot’s
Machines help assemble the drafts, but a human edits and signs. If a text comes out faceless, that is a defect and we redo it.
When people come to us with this
When the trouble is not technical but that there is nothing to say.
Half the demand is not covered
People ask about one thing and the site says nothing about it. It shows as a list: here are the queries, here are the pages, here are the gaps between them.
The texts were written just to fill the space
General words that would suit any company. Such a page has nothing to show either to a person or to search — we rewrite it around one question.
You need a flow that does not stop with the budget
Advertising switches off with the money; a written page does not. It also arrives more slowly, and we say so straight away.
Customers ask the same questions again and again
Then your topics already exist: whatever a manager explains on the phone ten times a week belongs on the site.
A clear order, no surprises
1 · A conversation
Half an hour about your business: who buys, what they ask before buying, where they come from today. Without this the demand study turns into a list of words.
2 · The study
We look at what your customers search for and what your site offers that demand. You get the picture and an order of work: what comes first, what comes second and why.
3 · The work and the report
We work through the order and every month show what was done and what moved in the numbers. Not "work is in progress" but a list with page addresses.
The figure is named in a quote for your task, once it is clear what state the site is in, how many pages it has and what was done before us. There is no price list here on purpose: in search work an "average price" means averaged work, and you pay for yours.
What we do ourselves and what we do with partners
We do this ourselves
The topic map and keyword clusters come from our own research engine: the market study this section is written from was built the same way.
We write and publish the pages ourselves: the build of this site is machine-run, and we bring the same order to yours where it allows.
Text and images with the help of models is a separate live line of our work; here it is folded into the search task.
We build this out for you
Trade expertise that needs your own specialist (medicine, law, engineering) we build out together with you: such a text cannot be written without your person, and we will not.
Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".
What people usually ask
Do you write, or do we?
How many pages are needed?
Will it read like a robot?
And the technical side?
Let us look at your task
Tell us about the site and the business — what customers come with and what you want to change. We answer during working hours and say where it is honest to start in your case.
We call back during working hours. The company field is optional — if you fill it in, we look up the public records beforehand and come to the conversation prepared.