A.L.E.X.
Service · advertising in Yandex

Setting up advertising in Yandex, end to end

We build the campaigns whole: keywords, negative keywords, ads and tracking — inside your account and on your invoice.

What you get
  • →Keywords and negativescollected by machine
  • →Ads and trackingset up by us
  • →Account and invoiceyours
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Outcome

What stays with you afterwards

Assembled campaigns in your own account

A structure by service and segment, ads for every keyword group, tracking and goals in place. Not a draft — advertising you can switch on.

Two lists in your hands

What you are shown for, and what you must not be shown for. Negative keywords are half of the saving at the start, and that list stays your document.

A clear idea of what happens next

We write down what to watch in the first weeks and what tells you it is time to adjust. Without that, a setup becomes a one-off with no sequel.

Who it fits

When people come to us with this

A full setup is not for everyone and not always — here is when it fits.

You are starting for the first time

You need to know whether anyone is looking for you at all, and to start without losses in the first weeks. We measure demand before the wallet opens.

You tried it yourself and gave up

A campaign exists and does nothing: the money went on words that have no relation to your business. We take it apart and rebuild what is worth keeping.

The business or the range is changing

A new service, a new city or a new segment needs its own campaign, not one more line inside the old one.

You want order, not "set it up and left"

You want to see what exactly was done and to hold it — as a list, not as a story over the phone.

How the work goes

A clear order, no surprises

1 · A conversation

Half an hour about your business: who buys from you, at what average order value and what you have already tried. No account access is needed at this step.

2 · The numbers and a plan

We do the arithmetic before the start: what an enquiry may cost and whether that adds up against your order value. If it does not, we say so before you spend.

3 · Launch and watching

We build the campaigns inside your own account, start them and stay around: we look at enquiries rather than impressions and tell you what changed and why.

The figure is named in a quote for your task, once it is clear how many campaigns and keywords are involved and what has already been done before us. There is no price list here on purpose: an "average price" in advertising means averaged work, and you pay for yours.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

Keyword collection and cleaning, campaign structure, ads and negative keywords are our daily work on the live campaigns of a client project of the agency.

Tracking, goals and source tagging down to the CRM record are our own mechanisms: without them there is no way to check what "set up" means.

Demand is collected by machine from a live keyword base: it also shows what nobody in the niche searches for — those words never reach the campaign.

We build this out for you

Product formats and marketplace listings — we take them on when the task is clear, and we name the timing honestly before we start.

Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".

Questions

What people usually ask

How soon do the first enquiries arrive?
Usually within the first days after launch. But enquiries and clients are different things: in the first weeks the campaign is still learning on your live data, and that is part of the work, not a delay.
What do you hand over?
Access to your own account, the keyword list, the negative keyword list and a short note: what was done and what to watch next. None of it is kept "on our side".
Do I need a website before the launch?
You need a page that takes enquiries. If there is none, the page comes first — otherwise the clicks are paid for and nothing arrives.
What if something is already set up?
Then it is more honest to start with a review of what you have. Sometimes there is nothing to rebuild — a few corrections are enough.
Enquiry

Let us look at your task

Half an hour about your business — no access to your advertising accounts and no commitments.

We call back during working hours. Company details are optional — if you give them, we read the open registries first and come to the conversation prepared.