A.L.E.X.
Service · websites and development

Logo and website as one job, not two contracts

One team runs the mark, the rules and the site: the logo is drawn straight for the place it will live in.

What you get
  • →Mark and rulesfirst step
  • →Pagessecond step
  • →One contactall the way
The exact scope and timing are fixed after the diagnostic — before that nobody has an honest picture.
Outcome

What stays with you afterwards

A mark that fits the header first time

The logo is drawn for specific places: the site header, the light and dark themes, the tab icon, a phone screen. There is no redrawing after the layout, because the layout is known in advance.

One order of work instead of two

Not "half a year with a logo studio first, then start from scratch with a web studio". One conversation, one plan, and at every step you can see what is already done.

A full website in which the mark is part of the job

Structure, copy, layout in two themes and forms are all described on the full website page. This is exactly that work with the mark added to it.

Rules that outlive the contractor

Colours and type are written down so the next contractor builds a new page the same way. How such rules are put together is on the logo and identity page.

Who it fits

When people come to us with this

Not everyone needs this job: if the site already exists and suits you, it is more honest to take the mark alone — and that is what we will say.

You are starting from nothing

No mark, no site, and you need to show yourself already. We do both halves at once and do not make you choose where to begin.

The mark is from one firm, the site from another, and they do not meet

The logo was drawn large on white; in the header it blurs and in the dark theme it disappears. We fix the seam instead of arguing about whose fault it is.

You are changing the whole look

A new mark and a new site together — then the old one does not stay hanging in halves across different pages.

You want one person answerable

You would rather not bring two contractors together and retell one what the other said. There is one contact, and you can ask them.

How the work goes

A clear order, no surprises

1 · A conversation about the business

Half an hour about what you do, who your customers are and where the mark will live: a sign, a website, packaging, paperwork. No access and no documents are needed at this step.

2 · Several directions to choose from

We show different routes rather than one "only correct" answer. You pick a direction and say what to change; revisions run in rounds until it fits.

3 · Rules and files

We put together the usage rules and hand over working files in the formats your printer, your developer and you yourself actually need.

The figure is named in a quote for your task, once the scope is clear. There is no price list here on purpose: an "average price" in this trade means either an averaged job or an incomplete one.

Straight talk

What we do ourselves and what we do with partners

We do this ourselves

Websites are our main work: the pages of this site and the pages of the agency client projects are made by us, in two themes and in three languages.

The mark and its usage rules are the same team and the same order of work, so the seam between drawing and layout does not have to be retold to anyone.

Enquiries going from the form straight into your CRM with the source attached is a working mechanism of our pages, not a promise.

We build this out for you

A shop with a catalogue and payments is a different job: we take it on as a separate conversation and say honestly what the timing is.

We run this with a partner

Naming, brand strategy and trademark registration are run by specialist agencies and trademark attorneys. We pick them, set the task and tie the result to the site.

Where a partner does the work, we stay your single point of contact: we pick the contractor, set the task, watch the timing and answer to you for the result. The contract names the contractor honestly — no "we do everything in-house".

Questions

What people usually ask

We already have a logo. Can we come with it?
Yes, and often that is the right move. We look at how the mark behaves small and in the dark theme; if it holds up, we keep it and build the rules around it. We do not propose redrawing for its own sake.
What if there is no logo at all yet?
Then we start with it: a conversation about the business, several directions to choose from, usage rules — and only then the pages. The order is described on the logo and identity page.
In what order does the work go?
First the conversation and the mark, then the structure and copy, then layout and forms. The mark is approved before the layout — otherwise the pages have to be rebuilt. If you only need a site built from a design that is already finished, that is a separate job and we say so at the first conversation.
Who owns the mark and the site?
The domain, the content and the source files of the mark are yours. The site lives with us under support; you can leave any day with a full export.
Enquiry

Let us look at your task

Half an hour about your business — no access to your data and no commitments.

We call back during working hours. There is no long brief to fill in before we talk: at the first step we only need to understand what your business does.